CDC launches “Start Talking. Stop HIV.”: a new national HIV prevention campaign for gay & bisexual men

CDC launches “Start Talking. Stop HIV.”: a new national HIV prevention campaign for gay & bisexual men

Start Talking. Stop HIV. encourages men in all types of relationships to talk about: HIV testing, their HIV status, condom use and medicines that help prevent and treat HIV (PrEP and PEP – pre and post exposure prophylaxis and ART – antiretroviral therapy). Campaign ads and resources feature gay and bisexual men from across the U.S. and promote open discussion about HIV prevention. Watch exclusive behind-the-scenes and making-of footage of the Start Talking. Stop HIV. campaign and public service announcement videos. A dedicated campaign website and Facebook Page provide conversation starters and accurate information to inform these life-saving conversations.

Start Talking. Stop HIV. officially launched nationally on May 21 in South Florida, a region with high HIV and AIDS prevalence among gay and bisexual men, and will roll-out in other cities throughout the year. The campaign’s bold images and messages will appear in mobile, online, and national and local print advertising and will be the focus of a national media relations effort to generate print and broadcast news stories.

More than 30 years into the epidemic, gay and bisexual men continue to be most severely affected by HIV nationwide and at elevated risk for HIV due to a number of complex factors. Despite research showing that communication between sexual partners is associated with increased condom use, HIV testing, and HIV status disclosure, many gay and bisexual men may still find it difficult to talk openly with their sexual partners about HIV prevention.

Help the CDC spark conversations about HIV and promote the Start Talking. Stop HIV. campaign by:

Supporting the campaign online:

  • Download and distribute campaign materials. Download digital banner ads and videos from the campaign website to add to your organization’s website and social media channels to start the conversation.
  • Join the conversation on Facebook. “Like” the Start Talking. Stop HIV Facebook page, share or respond to our posts, and direct your followers to check out our page and our website.Example Facebook post your organization can use: Check out CDC’s new national HIV prevention campaign – Start Talking. Stop HIV. Start Talking to help Stop HIV transmission among gay and bisexual men. www.facebook.com/StartTalkingHIV
  • Talk with us on Twitter. Spread the word about the campaign through Twitter by using the campaign hashtag #StartTalkingHIV and by visiting us on the Act Against AIDS  on Twitter (@TalkHIV)Example tweet your organization can use: CDC’s new #HIV campaign for gay & bisexual men promotes open communication about HIV prevention #StartTalkingHIV.
 
Supporting the campaign in your community:
  • Talk to everyone you know about HIV. A conversation is just the first step toward stopping HIV in the gay community.
  • Use the campaign materials in your local area. Request printed posters, palm cards and brochures from CDC to distribute at community events and to provide to local venues in your city by sending an e-mail request to ActAgainstAIDS@cdc.gov.- CDC will provide a limited quantity of already printed materials; additional items can be downloaded and printed from www.cdc.gov/ActAgainstAIDS/StartTalking.
    – Co-brand the campaign materials or advertisements with your organization’s logo. For more information about cobranding, send an email request to ActAgainstAIDS@cdc.gov.
    – Incorporate Start Talking. Stop HIV. into community events and educational presentations, underscoring the importance of open communication about HIV risk and prevention strategies.

Communication is an essential step toward stopping HIV in the gay community. Talking can be lifesaving — Start Talking in an effort to Stop HIV among gay and bisexual men. Start Talking. Stop HIV. is one of several Act Against AIDS campaigns addressing HIV among gay and bisexual men, including testing-focused campaigns for African American (Testing Makes Us Stronger) and Hispanic/Latino (Reasons/Razones) gay and bisexual men.

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